The Center of Excellence in Food, Tourism & Leisure (CoEFTL) took part in the International Food Marketing Research Symposium (IFMRS) 2024, held in beautiful Tromsø, Norway, from June 18 to 20. Organized by the MAPP Centre at Aarhus University in collaboration with the University of Tromsø’s School of Business and Economics and Nofima, this annual event brings together experts in food marketing to discuss new research and trends.

Stavroula Ziavras, presented her collaborative work with Athanasios Krystallis and Zozeta Miliopoulou from the CoEFTL, at the American College of Greece. Their study, “Breaking bug! Exploring communication strategies to overcome cultural barriers in entomophagy acceptance”, showcased preliminary findings on how insect visibility on packaging and message framing can shape consumer attitudes and behaviors towards insect-based foods. The approach of incorporating social norms into message framing aims to change negative perceptions and offer new insights for marketing these products in Western markets.

IFMRS 2025 in Athens!

At the closing session of IFMRS 2024, it was announced that IFMRS 2025 will be organized by Athanasios Krystallis at The American College of Greece. Professor Krystallis introduced The American College of Greece, noting its historical significance and the fusion of American-style education with Greek cultural heritage, and CoEFTL, highlighting its importance in promoting cutting-edge research, education, and community engagement in these fields. He concluded by expressing his excitement and privilege in welcoming the event next year to Athens.

Looking Ahead

CoEFTL is excited to host IFMRS 2025 in Athens. This event will not only provide a platform for the newest research in food marketing but also offer participants the opportunity to explore the rich culture and history of Greece.