The upcoming International Food Marketing Research Symposium (IFMRS) 2025 will be co-organized by the Center of Excellence in Food, Tourism & Leisure (CoEFTL) of the The American College of Greece (ACG) at ALBA – Athens Lab of Business Administration. Set to take place in the vibrant city of Athens from June 17-19, 2025, this landmark event will be organized in partnership with the MAPP Centre of Aarhus University, with coordination on the CoEFTL part led by its Executive Director Athanasios Krystallis.
IFMRS serves as a global forum for the latest developments in food marketing research, featuring peer-reviewed academic presentations from leading scholars and industry experts. This year, in the historic and culturally rich setting of Athens, IFMRS will bring together participants to delve into key themes in Consumer Behavior, Marketing Strategy, Agribusiness, Pricing, Advertising and Promotion, and Sustainability/Ethics—all essential for the advancement of food marketing practices.
Event Schedule:
- June 17: Opening Welcome Reception at ACG’s historic Plaka building, offering attendees a warm introduction to Athens’ unique blend of culture and innovation.
- June 18-19: Two days of dynamic sessions and presentations, followed by an evening dinner on June 19th.
- June 20: A special post-conference event, details of which will be announced closer to the event.
The symposium will highlight thought-provoking sessions, networking opportunities, and collaborative discussions aimed at advancing food marketing research. The event also invites participants to immerse themselves in Athens’ unique cultural and historical offerings, providing an enriching experience beyond the conference rooms.
Why Attend IFMRS 2025? By participating in IFMRS 2025, attendees will have the opportunity to:
- Gain insights from global research and trends in food marketing.
- Explore innovative solutions addressing today’s pressing food industry challenges.
- Network with peers and establish valuable collaborations within the food marketing community.
We invite researchers, students, and industry professionals to join us at IFMRS 2025 in Athens and be part of shaping the future of food marketing.
For More Information: Stay updated on abstract submissions, registration details, and accommodation options by visiting the .
About the International Food Marketing Research Symposium (IFMRS): Established as a key platform for academic and industry discussion, IFMRS is an annual conference organized by the MAPP Centre at Aarhus University in collaboration with a local host. Each year, IFMRS gathers thought leaders and researchers from around the world to discuss the latest trends and challenges in food marketing, covering topics from consumer behavior to sustainability.
About The American College of Greece (ACG): As the oldest American-accredited college in Europe, ACG merges American educational standards with rich Greek heritage. Since 1875, ACG has been committed to fostering intellectual and cultural collaboration between Greece and the world, establishing itself as a transformative educational force in the region.
Join Us in Athens, June 2025 – Where Tradition Meets Innovation in Food Marketing.
