Update [June 14, 2025]: We’ve added new details to the article.
We are approaching the highly anticipated International Food Marketing Research Symposium (IFMRS) 2025, to be held from June 17 to 19, 2025, at Alba Graduate Business School, The American College of Greece, in Athens.
Co-organized by the Center of Excellence in Food, Tourism & Leisure (CoEFTL) of The American College of Greece Research Center (ACG-RC) in partnership with the MAPP Centre at Aarhus University, this premier global forum will bring together academics, industry experts, and innovators to explore solutions addressing today’s food industry challenges and dissect the latest trends in food marketing.
Abstract Submissions Closed.
The call for abstracts has closed and all selections for the upcoming conference have been made. Participants were invited to submit either:
- extended abstracts (up to 2,500 words, to be included in conference proceedings and eligible for best paper awards) or
- short abstracts (up to 500 words, included in the program but not in conference proceedings and not eligible for awards).
Graduate students who will participate are eligible for the dedicated award for best student paper.
You can view your submitted abstracts at the official conference portal: .
Conference Overview
- Welcome Reception (June 17): Kick off the symposium at the historic ACG Plaka building, a perfect introduction to Athens’ blend of heritage and modernity.
- Conference Sessions (June 18-19): Two full days featuring presentations on Consumer Behavior, Marketing Strategy, Agribusiness & Marketing, Pricing, Advertising/Promotion, Sustainability/Ethics, culminating with a dinner on June 19 at Panorama Restaurant.
- Post-Conference Event (June 20): Excursion to the nearby islands of Hydra, Poros, and Aigina.
Why Attend IFMRS 2025 in Athens?
We invite researchers, students, and industry professionals to join us at IFMRS 2025 in Athens and be part of shaping the future of food marketing. Athens, the cradle of democracy and Western civilization, offers an inspiring backdrop with its iconic landmarks like the Acropolis and Parthenon, Mediterranean charm, vibrant culture, and delicious cuisine.
Stay Updated
For further details on the post-conference excursion, the full conference program, and conference inquiries, please visit the .
About the International Food Marketing Research Symposium (IFMRS): Established as a key platform for academic and industry discussion, IFMRS is an annual conference organized by the MAPP Centre at Aarhus University in collaboration with a local host. Each year, IFMRS gathers thought leaders and researchers from around the world to discuss the latest trends and challenges in food marketing, covering topics from consumer behavior to sustainability.
About The American College of Greece (ACG): As the oldest American-accredited college in Europe, ACG merges American educational standards with rich Greek heritage. Since 1875, ACG has been committed to fostering intellectual and cultural collaboration between Greece and the world, establishing itself as a transformative educational force in the region.
Join Us in Athens, June 2025 – Where Tradition Meets Innovation in Food Marketing.
Welcome Reception Venue Location
Conference Venue Location
Conference Dinner and Awards Venue Location
