Discover a fresh perspective on creative advertising with Dr. Georgia-Zozeta Miliopoulou‘s latest release, “Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach“. Published by Routledge, this insightful book offers a blend of theory and practical insights, enriching the landscape of advertising education.
Creative advertising is an amalgamation of various academic disciplines, offering a strong educational base in advertising that deviates from traditional business and marketing literature. In this new book, campaign planning is comprehensively dissected as the reader is taken through an educational journey from strategy to execution, while following design thinking principles throughout the process.
If you are a creative advertising student or early-career advertising professional looking for a fresh perspective, delve deeper into the book’s educational gains and where to find it in the full press release.
