Member, Sport Management
Assistant Professor, The American College of Greece
Dr. Tsordia is an Assistant Professor of the Department of Tourism, Hospitality and Sports of the School of Business and Economics since 2024. She has taught Organizational Communication and Leadership in Education, E-Commerce (University of Patras), Sport Organizations Governance (Hellenic Open University), Sport Management (Latvian Academy of Sport Education) and Sport Marketing (Latvian Academy of Sport Education, UCAM Universidad CatĂ³lica San Antonio de Murcia) at undergraduate and postgraduate level. Her current teaching involves such courses as Introduction to Sports Management, Advances in Sports Management and Strategic Issues in Sports Management. Her research interests include among others consumer behavior, marketing, branding and sport sponsorship. She has participated as a researcher at various EU projects.
Degrees:
• BSc of Business Management, University of Patras, Greece
• Master of Business Administration – ΜΒΑ, University of Patras, Greece
• PhD in Sports Marketing, University of Patras, Greece
Indicative publications:
Tsordia, Ch., Apostolopoulou, A., Papadimitriou, D. (2021). Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia, Journal of Strategic Marketing, 1-19. https://doi.org/10.1080/0965254X.2021.2004208
Tsordia, Ch., Papadimitriou, D., Apostolopoulou, A. (2018). Building a sponsor’s equity through brand personality: Perceptions of fans and rivals, Sport, Business and Management: An International Journal, https://doi.org/10.1108/SBM-09-2017-0050
Tsordia, Ch., Papadimitriou, D., Parganas, P. (2018). The influence of sport sponsorship on brand equity and purchase behavior, Journal of Strategic Marketing, 26(1), 85-105. https://doi.org/10.1080/0965254X.2017.1374299
Sotiropoulou, A., Papadimitriou, D., Tsordia, Ch. (2022). The Role of Affective Commitment and Work Engagement to the Performance of Greek Social Entrepreneurs: The Effect of their Personal Values, Journal of Social Entrepreneurship, 1-28, https://doi.org/10.1080/19420676.2022.2121746
