Eugenia Tzoumaka is an Assistant Professor of Marketing at Deree – The American College of Greece and specializes in the area of sports marketing. 

She obtained her PhD in international marketing from the Athens University of Economics and Business and her thesis was awarded the International João Havelange Research Scholarship by the International Federation of Association Football (FIFA) through a competitive application process. She is a researcher with experience in mixed-methods protocols employing quantitative and qualitative methods. 

Her work has been published in international academic journals, e.g. International Journal of Sport Management and Marketing, Journal of Marketing Communications, Management Research Review, in international edited volumes, as well as in the proceedings of international scientific conferences (e.g., European Marketing Academy, European Association for Sport Management, and North American Society for Sport Management). 

Her research interests lie in the areas of sports tourism, sports celebrity branding, consumer behavior and social identification effects and digital marketing.