Dr. George Skourtis is an Assistant Professor in the Department of Tourism, Hospitality, and Sports at the American College of Greece (ACG) and a member of the Center of Excellence in Food, Tourism & Leisure (CoEFTL). He earned his Ph.D. in Management Sciences from Toulouse University 1, Capitole, France. Additionally, he holds an MSc in Economic and Business Strategy from the University of Piraeus, Greece, and a BSc in Tourism and Business Administration from the Technological Education Institute of Piraeus, Greece. Before joining ACG, he served as a Senior Lecturer in Marketing at Canterbury Christ Church University, UK. Dr. Skourtis’s publications include numerous articles in international peer-reviewed journals and presentations at international conferences. His work has been cited 657 times, earning him an h-index of 11, according to Google Scholar Citations. His research interests span marketing theory, services marketing, tourism marketing, and consumer behavior.