Zozeta has over 25 years of experience in communication and advertising, having worked as a copywriter and creative director in multinational agencies located in Greece. She holds a BA in Philosophy, Pedagogy & Psychology from the Aristotle University of Thessaloniki; a MA in Cultural Management and a Ph.D. in Brand Communication from the Athens Panteion University of Social and Political Sciences. She offers courses in creative advertising and digital communication. In the past, she has taught courses in media management, marketing, and creative advertising, in the Cyprus University of Technology, Panteion University, and various Technological Institutions. Her research interests include creativity, creative literacy, strategic content & storytelling, and the socio-cultural & organizational factors affecting brand communication, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. Her research has been published in journals like the European Journal of Marketing; Gender, Work, and Organization; and the Journal of Research in Interactive Marketing. She is a member of the Institute of Communication and the Women In Business Committee of the American-Hellenic Chamber of Commerce.